Posted in Development
You might just sit in your office one day, when all of a sudden, a great idea for an app can come to your mind. In case you are new to this business, you wouldn’t know what to do next, and that’s when a lot of people just give up. Either they don’t have the passion to pursue their vision, or they simply don’t believe in themselves. Whatever the case may be, don’t be like one of those people. The only thing that separates you from your dream, are a few simple steps.
But, where can I learn these things? Fortunately, the Internet is your friend, and as with many other topics, you can pick up a lot of useful tips from other people, that will help you along the way. Not to brag, but this article may be just the thing you need to get your business going. It will cover everything you need to know about the mobile apps, and it will help you turn your vision into reality. So, let’s begin.
Market Research Is Essential
Before even thinking about contacting a developer about your app, you have to answer these questions. How does my app stack up against the competition? Does it bring something new to the table? Can I earn some money off of it? Where would it be placed in the App Store, and what categories would it cover?
This is only a small piece of the puzzle, but it will give you some initial guidance. Once you figure out the market, the smart thing to do is study the competition. No app is perfect, and the best way to find out what they might be lacking can be discovered through user reviews. Fortunately, they are public, and that can be a great weapon for you. Furthermore, it will give you an idea of what key words you need to use to gather the new audience. Sometimes, the best marketing really is that simple.
Define Your App
As we mentioned earlier, it is vital to pick your target audience. Once you know who you’re targeting, it becomes much easier to figure out the game plan. Not only that it will give you a direction on how to develop your app, you will get a better understanding of your clients, and their needs. It might seem trivial to you, but certain colors, fonts or logos within the app can be the thing that makes or breaks you. It is important to develop familiarity with your brand, so be sure to make the right choice. Another thing you have to pay attention to is the name. If you are targeting serious businesses, you do not want to sound too childish. This goes the other way around as well. If your target audience is younger, being too serious might push them away. It is important to find the right balance that will help push your brand to the top.
Estimate The Costs
At the end of the day, the most important thing to a lot of people is to stick to a certain budget. However, you must first learn what the average costs of developing an app might be, and what would be the reasonable timetable. Unfortunately, the costs can be substantial, so you might want to find a few companies that would fund your project. This is where the previous two steps come into play. The best way to get funding is by making sure you did your homework, and creating a path you want to follow. We are speaking from experience when we say that there is no better way to get sponsors behind you than this one. And if your developer is a serious company, they will help you along the way, presenting your idea to investors. You wouldn’t want to end up broke when you’re half-way there, so make sure you plan everything ahead.
Build A Quality Team Around You
The power of teamwork is often times underestimated, and that is certainly the case here. This is not a business where you can be a self-made, one-man crew. So many things go into app development, that there is no way you will be able to do everything on your own. Don’t believe us? OK, you might have the technical skills to get started, but that doesn’t mean you’re half way there. Design, project management, fund raising, and marketing all have to be top-notch in order to make it to the top.
This might sound scary to a lot of people that don’t even know how to code, but there is no need to panic. There are a couple of ways in which you can build a killer team. The safest one would be to hire the well-known experts in the field. However, this will bring the costs way up, and therefore it’s not the most popular move. The smart thing to do would be to search for the best deal you can get, but try to avoid the absolute beginners. Sure, they might talk a big game, but they won’t have the client base and successful projects behind them to back it up. The last thing you want to do is end up with your money spent, and an inferior product on your hands. In case you are working on a really tight budget, you can select some freelancers with good profiles. Most of the time, they will offer you a fair price, and they will have a couple of completed projects to their name. However, there are risks involved with this move, and we do not recommend it, but it is important to know that it is an option.
A Little Marketing Goes A Long Way
We live in a time where marketing is probably the most important thing that sells a product. People know that, and that is why they develop detailed strategies in an attempt to reach their customers. However, there is one mistake that always seems to happen. They wait too long to start, and do not get enough exposure because of it. We do not like to be bombarded 24/7 with information about a certain product. This will, in fact, push a lot of people away. Instead, when you are marketing your app, start early, and build it up as the release date comes closer. By doing that, everyone will be informed about your app, but they won’t be annoyed by it. Avoid over-exposure by doing things methodically from the beginning, and you will put yourself in the best position to succeed.
Key points: Just because you have a brilliant idea, this won’t get things done. Do your homework, research the market, estimate the competition, and create a plan for your app. Estimate the costs, and try to get some sponsors behind your project. Having a good quality team around you is essential, so do not go penny-pinching here. Having an adept marketing strategy goes a long way, so make sure you do everything right. If you do these things, you will be half-way there. The rest is up to your ideas.
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