Understanding Your iOS App Target Audience

Posted by Davzo Inc

Posted in Marketing

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Every day, a bunch of great apps are getting made, but most of them never reach their potential. There are many reasons why this happens, but one of the main ones include not being able to reach the targeted audience. Instead, the designers often become more focused on making the best possible app for a specific problem, but leave out one major component - users. At the end of the day, if those people don’t approve your app, you’ll get nowhere.

Furthermore, if you divide the market into groups of users with similar interests, it would be much easier to create an iOS app that suits their needs. It will also be a lot easier to put together a solid marketing plan, as you will know who your audience is. Why is understanding your targeted audience so critical?

We’ll start at the very beginning. After an idea is created, that specific individual who came up with it will instantly like it. However, you cannot forget about one thing. Just because you like that idea, it doesn’t mean that everybody will share your opinion. However, marketing is not the only field that is impacted by your target audience. Your whole app can look much differently than originally planned. But let’s not get ahead of ourselves. First off, we will answer this simple question with a few key points.

  1. Pricing It is always best to make an app as affordable as possible, but different apps demand a different amount of money. For example, a grown man would be willing to spend more money for a business app than a high school kid would for a fun one.

  2. Is it possible to create an in app purchase? Some apps offer additional benefits to users who are willing to pay for premium features. By doing this, the initial app can be cheaper, but the creators would still be able to get their money back.

  3. Design Two apps can have the same functionality, but look completely different. This usually happens when two companies decide to take a different approach. Apps that use minimalistic and simple design are usually created for an older audience, while the more vibrant and colorful ones are targeting younger users with their eye catching design. Even interface can look totally different depending on the audience in question.

  4. Marketing As we mentioned earlier, by knowing your target audience, you will be better suited to make a proper business plan. One of the most important things for every company is to be able to reach their customers, and there is no better way to do that than by knowing their desires.

Are People Going To Use My App?

Just because you have an idea that can modernize the world, it doesn’t mean that everyone will be willing to accept it. It wouldn’t be the first time in history that people would prefer to continue doing things the way they are used to. So, how can you know this? It’s not that simple to be honest. You have to learn who your customers are, and get to know their tendencies. For example, if you are making an app for the elderly, chances are you’ll get nowhere fast. It doesn’t matter if you create the best app in the world. That still won’t change the fact that they don’t know how to use an iPhone, let alone your app.

Emotions play a huge role here. If people get instinctively drawn to a certain color scheme, or a familiar logo, they are more likely to use it. How many times have you had an old, outdated object, such as, let’s say, a cell phone, that you would never change for the latest model? Similar to that, if your app becomes an integral part of someone’s life, they are bound to keep using it for an extended period of time. In order to create such an app, you have to understand the needs of your future customers, and once you’re there, you in it for the long haul. You’ve heard the expression before, old habits die hard.

How Complicated Should My App Really Be?

It is up to you whether your app will be all around useful for a number of things, or will it perform a specific task. Whatever you choose, you need to know what the market demands. Younger people tend to use apps much more frequently for purposes of having fun. Older individuals might use it to run a business, so they would normally like to have all options available to them. Whatever your target audience might be, one word is the key here - simplicity. People would be much more willing to use a simple app than having to go through the same tedious process time and time again. Your design can look amazing, but if it’s not functional, it won’t do the trick. More complicated apps require an excellent wireframing concept in order to run smoothly. Look at it this way. Flip phones were cool, but they broke down a lot and weren’t all that easy to use with one hand, and as a consequence, became extinct. Functionality is sometimes much more important than the looks.

What Can I Offer That The Competition Doesn’t Have?

Banging your head against a wall won’t necessarily break it down. Just like that, if you are making an app that has the same functions as some other ones currently on the market, you won’t create a successful product. No app is perfect, and users are constantly evolving, always looking for something new, and that should be your chance. If your app offers something unique, it will be much easier to point out your advantages over the competition. It is quite similar to a work for hire. Your future users already have a need for an app that cannot be found on the market. Your only job is to figure out what it is and snatch them before your competitors get a chance to do the same.

Conclusion: By now you already know how important it is to realize who your targeted audience is. So, what are the things you need to pay attention to, when creating these groups? There are many of them, including gender, age, marital status, how much money would they be willing to spend, and many more. Getting to know your audience has become so important that many companies now first secelect their target and only then do they brainstorm about possible ideas. At the end of the day, a product has no value if it doesn’t have a customer willing to buy it.

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