Posted in Design
Life of a business owner can be hectic at times. They are forced to make the difficult decisions day in and day out. It can be very stressful, and money never seems to come fast enough. That’s why small-business owners often times stick to what got them there, and aren’t willing to experiment a bit. That’s perfectly fine if you want to own a small company for years to come. However, if you want to grow, you have to go out of your comfort zone, and reap the benefits that the new technologies offer.
To explain why, we’ll take you back a few years. Do you remember a time where most companies didn’t own a website? It actually wasn’t that far back. Nowadays, every successful business needs to have a good quality website, but at the very start, only a few companies had the guts to go down that road. They basically had no competition and that’s why they were able to have a head start. Mobile apps are the new era in the development of technology, and it would be foolish to miss this opportunity. Mobile devices have become so powerful, that many people use them to browse the Internet instead of desktop computers or laptops.
What Are The Differences Between Mobile Apps And Responsive Sites?
Mobile apps are on the rise like never before. The App Store now offers over one million apps that you can install to your device. They could be used for everything from gaming to banking. Many claim that they present a new era of business. On the other hand, responsive sites are built to work with any device (mobile device with Android or iOS, tablets, and computers). They don’t have to be installed on your device in order to use them, and formatting is suited for every resolution.
By now, you probably still don’t know which one is the best solution for you. Here are the 10 tips that will help you make up your mind: 1. What Are You Trying To Achieve? Every successful business started with a unique idea. As you’ve heard many times, to be the best you can at your job, you need to set your priorities straight. The same principle stands when deciding between a mobile iOS app or responsive site. Each carries some positive and negative sides to it, but when you decide what are your goals, it will be much easier to pick one. 2. Fit The Needs Of Your Clients It is essential to determine your target audience. For example, younger audience tends to use their cell phones much more than the older one. This can have a bad effect on developing human interaction, but that’s none of your business. Use this chance while it’s there for the taking. If you are trying to sell an iOS app to a group of elderly citizens, chances are you will get nowhere fast. 3. How Do You Plan To Use Your Reach? This might be a bit confusing, but we’ll do our best to make it as clear as possible. Mobile apps are more personal than responsive websites. People like to use them every day, but they don’t want to be overwhelmed by information. That’s why, if you want to go into details, responsive site is probably the best solution. However, if you need to be direct and simple, the app might be the better way. 4. How Can I Reach My Customers Faster? The answer is quite simple - via mobile apps. It’s not like the responsive sites are bad, it’s just that the competition is extremely stiff. Mobile apps are always there, one touch away from the user. It is only a question of how to make your users download it from the App Store, but once they do, you’re half way there. Smart notifications can also be used as an effective way to remind the users about the changes within the app. Responsive sites can be effective, but not to the level of mobile apps. 5. Can You Strech Your Budget? Responsive sites strike back. There is no way around it, it is much simpler and cheaper to build a responsive site from the ground up than the mobile app. Even if you decide to go for the outsourcing development you won’t be able to match the price tag. Outsourcing also carries some extra risks, as we’re sure you know already. On the other hand, even simple sites, such as Wordpress, now offer responsive themes. If you are on a tight budget, this is the way to go. 6. How Do You Draw New Clients In? One of the most popular ways to do this is with SEO. If that is your strategy, a responsive site should be your choice. Mobile apps are not the best for this, as their content is not as well optimized for search results. Still, it is important to notice that mobile apps are getting better and better at SEO. A lot of users don’t want to install apps to their phone in order to reach the desired content, so responsive sites could have an advantage there. 7. Are You Aiming For The Big Spenders? If you plan to use your mobile app or responsive site to sell products, there is something you need to know. Polls show that 67% of people said that they are more likely to buy an expensive product using a responsive website. On the contrary, when it comes to cheap, everyday items, most of them will use a mobile app. 8. Are You Willing To Perform Frequent Updates? This question is absolutely vital, and if the answer is negative, this might not be the thing for you. There is nothing worse than a website full of outdated information. It can even negatively affect your business. If you don’t plan to update it often, you might even be better off without it. The same goes for the app. If you aren’t willing to go all the way, skip it all together. 9. Is Feedback Very Important To You? Many companies include their customer feedback when making a business plan. If this is the way you are used to doing business, mobile app might be the better solution. You will have access to direct information, and it can be as detailed as you want. Responsive websites also offer some feedback options, but it cannot be matched with the ones from mobile apps. 10. What Is The Best Solution? The simple answer would be - both. Why choose, when you can have the whole package? Still, if the budget doesn’t allow you to do this, read the article once again from the start, and find out which one fits your needs.
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