3 iOS App Deep Linking Tactics to Increase Conversion

Posted by Davzo Inc

Posted in Marketing

conversion deep linking social media

To find out what we’re talking about here, first you must learn what the term „deep linking“ actually means. When it comes to mobile apps, deep links present hyperlinks designed to take us from the app directly to web content, and the other way around. Search Engine Optimization has become crucial for websites, directing users to certain contents using key words and hyperlinks, but does anything change when we talk about mobile? Most of the apps today are trying to use similar tactics, but there are some problems with this. Let’s say that you see a link leading you to a specific screen within the other app. You would expect to get there with only one click. However, in most cases, you will be directed to home page, and then you’ll have to scroll to get to where you want to go. Direct links raise the comfort level for users, without wasting any of their time. If you want to know how to use deep linking, read the text below, and find out what what are the steps you shouldn’t miss.

Use Social Media And Search Engines To Your Advantage

Until recently, Facebook didn’t support deep linking using deferred apps, but now that’s possible, and it would be a shame not to use it. How exactly does this work? Well, if a user clicks on the ad, they will be immediately transferred to inside the app. Apple introduced this with their new iOS 9 search, which is now smarter than ever. It’s still a little blurry to you? Here is an example to help you figure it out. You just got home and you start to feel soreness in your muscles from that tennis match you played before. It will probably be even worse later on, so you go to your mobile and type „Relief for sore muscles“. If the site you decided to open has a mobile app, it can open that article within the app. However, if you don’t have it installed on your device, it will ask you if you’d like to download it, and link you to the marketplace. Once the installation process is completed, when you hit „Open“ it will show the article you wanted to read a couple of minutes ago. That basically means that iOS 9 now has the ability to recommend certain apps based on their content, which fit your needs. An awesome feature that will probably bring massive increase in traffic to apps that use it properly.

Deep Linking Inside Emails

Studies show that over 90% of people check their email at least once a day, so this presents a great way to get to them quickly. When you’re sending emails regarding your mobile app, be sure to use deep linking. It could be a great way to promote your app in the shortest time possible. Before sending, make sure your email sounds professional and trustworthy. The same principle stands as with the first step. If they have the app installed, it will be used to open that content. If they don’t, once they are intrigued by your content, it will lead them to your website. There, they will be offered a link, leading them to the app.

Landing Pages And Campaigns

A lot of sites have the option to send a download link to potential users using landing pages. That presents a great way to reach new users. Certain web browsers will show you the result of your inquiry, but when you decide to open that link, they’ll propose that you do that by installing their app. Campaigns are used to increase the interest in user, and make them want to keep using your app, even once their initial search has been answered. Key points: Hopefully by now you know the basic deep linking tactics and their advantages. When used properly, they will increase the usage of your app in no time at all. The best thing is that you don’t even have to own a product in order to sell it. Provide a comfortable surrounding for your users, and they will use your app as a medium to reach to where they want to go. And with the new and improved iOS search, deep linking on mobile has become more powerful than ever. Use it to separate your app from the crowd.

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