Posted in Business
When you look at data from recent researches, one thing becomes quite clear. Year after year, the average user is slowly moving away from a traditional desktop to mobile apps that have now become more popular than ever. Both Android and iOS users have over one million apps at their disposal. They cover everything, from entertainment to business, and nowadays it would be a difficult task to find a serious company without a mobile app. We live in a fast-paced era, where every minute counts. If you want to keep up you have to follow the latest trends. Here are 10 reasons why every business should acquire a mobile app.
1. Increase Website Traffic
Both Android and iOS recently came up with a few updates that improved backlinking on mobile platforms. This means that now is a great time to use it to your advantage. If you post backlinks to your app, it will lead all users directly to the website, and the other way around. In this way you can have the audience's attention all to yourself. Not only that, but you can also collaborate with your business partners, further strengthening your cooperation.
2. Free Promotion
As we mentioned earlier, one of the best things is being connected with your users. Use this to your advantage. Marketing plays a huge role in today’s society, and the app might be one of the best ways to reach your target audience. In this way, you won’t have to compete for their attention with the others as you’ll have a direct stream of information. Still, it has to be catchy and not bore your clients, or you could lose them. That’s why you need to be extra careful with this and develop a savvy plan. Fortunately, there are a lot of marketing experts that can help you along.
3. Expand Your Brand
Big companies have been using this tactic for decades. Wherever, you turn, you’ll be bombarded by the constant commercials for their product. What this does is insert an information in your brain. Best thing is, you’re not even aware that this is happening, but when you find yourself in a supermarket, for example, you’ll instantly first reach for the item you know something about. The same thing goes for the virtual market. People tend to use something they are familiar with, so explore every market available. If your app is better than the rest, it will increase the buzz surrounding your business.
4. Connect With Your Customers
This is one of the biggest advantages your company will gain once you create a mobile app. It is a cheap, reliable way to interact with customers on daily bases. Every successful business needs to take care of their customers, and the app will provide a detailed feedback in no time at all. Furthermore, if you develop a proper customer support system, they will keep coming back to you, and it can separate you from the competition. At the end of the day, it can also point out to certain things you need to change about your business in order to grow.
5. Expand Client Base
People love to use their smart phones. They use a bunch of apps every day. If your marketing is good enough to make your app seen, chances are they’ll check it out. And once they do, they are on the hook. From that point on, it is up to you to create the best possible offer that they cannot refuse. A big part of the user interface is to keep everything as simple as possible. This will not only keep your customers, but lure some away from your competitors as well. Mobile apps present a great way to bring your product to your customer’s feet. If you make this a simple process, you’ll get more clients than you ever dreamed of.
6. Increase Loyalty From Your Current Customers
Mobile apps can be a great medium between you as a company and your clients. It can even create a bond that will last for a long time. Once people find a product that suits their needs, chances are they’ll keep using it for the foreseeable future. They won’t have the need to explore the marketplace when they have everything just one click away. This is why it is crucial to follow their feedback, and respond in a timely manner with customer support. Once the word gets out, your reputation will only grow. It is just a matter of making that first step.
7. It Will Generate Extra Profit
Having social media profiles doesn’t seem to be enough these days. Having a mobile app will enable you to sell your product directly to the customer. If you offer good deals, have a well designed app and update it often, chances are it will be noticed eventually. And that means more money in the bank for you. Give it some time, and if everything goes according to plan, your app should pay itself out. From that point on, you will see nothing but clean profit. You won’t be dependent of your location, which is also a big plus.
8. Prepare For Future Technologies
Until a few years ago, phones were only used for making calls and texting. Now, they are devices from which you can control almost everything via apps. This technology is definitely here to stay, and you should take a chance on it. Who knows what the future will bring, as we see more and more new tech being used, such as smart watches or Google glasses. Developers are looking to connect all of these products on one mutual platform. There are a lot of potencial benefits this could bring to your business.
9. You Won’t Fall Behind
If you already own a successful business, you probably know how important it is to follow all the latest trends. As we mentioned before, mobile era has arrived. There are many positive things it brought along, and perhaps the most important one is being constantly connected to your customers. So why not reap the benefits? Every day you need to try to improve your business. Competition will always look to take your place. If you don’t move forward, you’ll fall behind.
10. It Is An Easy Way To Follow Market Demands
At the end of each month, you’ll have all information right in front of you. What generated the most buzz, what was the least popular, and the general level of client satisfaction with your products. It will put you in the best position to change according to the needs of your customers. We all know that adaptation is the key to survival in the harsh business world. Having an app might just be your best chance of success.
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